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The Top 5 Digital Strategy Mistakes
Digital strategy is often sidelined as the poor cousin of traditional planning and strategy. Even when it isn’t overlooked it still seems that many forget about why they are actually creating a digital...
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Meet the People: Yoav Tchelet
We sat down with Yoav Tchelet, JWT Johannesburg’s Head of Digital, to talk South Africa, digital media and mobile. Yoav is a powerhouse of digital strategy and ideas. Keep reading to learn more about...
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Why is digital brand engagement crucial for online success?
JWT South Africa’s Executive Digital Director, Yoav Tchelet, is a seasoned expert in the digital space with over 13 years of experience in digital advertising and marketing. Each month he discusses...
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JWT Executive Promotions within the MEA Region
Following WPP’s recent announcement of Roy Haddad’s new role as Director of WPP Middle East and North Africa (MENA), JWT is excited to announce further executive promotions in the region. Vatche...
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Why Africa could be a marketer’s land of ‘Milk and Honey’
Africa and its amazing potential, natural wealth, emerging middle class and quest for a better life, seems more and more like the land of “Milk & Honey”—a land waiting to be explored by courageous...
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Getting Consumers To Engage With Your Digital Brand
As the Executive Digital Director of JWT South Africa, Yoav Tchelet has over 13 years of experience in digital advertising and marketing. Each month, he discusses critical digital topics and strategies...
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Why Social CRM Is Important In Today’s Digital Age
Each month Executive Digital Director of JWT South Africa, Yoav Tchelet, discusses critical digital topics and strategies around branding, social media, gaming and more on his site. In his latest...
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A new trend for 2013: Ads will come from articles and vice versa
Each month Executive Digital Director of JWT South Africa, Yoav Tchelet, discusses critical digital issues, branding and social media strategies, and more on his site. His latest post looks at the...
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Keep your eye on the top digital advertising trends for 2013
Each month executive digital director of JWT South Africa, Yoav Tchelet, discusses critical digital issues, branding and social media strategies, and more on his site. His latest post looks at three...
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What does big data mean for marketers?
Yoav Tchelet, Executive Digital Director of dotJWT, JWT South Africa, regularly discusses critical digital issues, branding and social media strategies, and more on his site. His latest post looks big...
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The Benefits and Dangers of Big Data
Financial firms and other large organisations are finding that they need to process massive amounts of data. However, this move carries both benefits and risks and it is important to be aware of both....
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